How to Use Your Blog to Market Yourself as a Communication Specialist

According to the Bureau of Labor Statistics, the industry of public relations and communication specialists is expected to grow by 6% between now and 2024. What this means is that there will be roughly just under 15,000 jobs created. If you’re currently enrolled in an online master of communication management degree, then this couldn’t be better news for you. You know you’ve picked an industry that is on the rise and in-demand.

With that said, it certainly doesn’t hurt to take those extra steps that help to build your profile as a communications specialist. By the time you finish your master in communications, if you’ve played your cards right, you may be able to step right into your dream job or even start up your very own communications company.

Here, we will take a look at how you could be using your blog as a way to start marketing yourself as a communications specialist and grow your network, profile, and image.

Understand the Significance of Social Media

A big part of public relations and communications is social media. Let’s face it, if you’re not savvy when it comes to social media, there’s a good chance you’ll find it hard to climb up the ladder in the communications industry. Creating a blog and marketing your own blog is at the very least excellent practice in using social media. It’s a skill that can be added to your resume and help you to stand out from the competition.

Social media outreach has easily become one of the main priorities for communications specialists, so the more comfortable you are with Pinterest, Twitter, LinkedIn, Facebook, and your own blog, the better it will be for you.

Research Your Target Readers

Now, before you just start blogging about random things that you think will help market you, it’s important you take a little time and identify your target readers and then figure out what they want. You need to be able to appeal to them through the content you post. Get to know the personality and landscape of the industry, read up on current trends, and stay on top of all the latest news affecting the industry.

Let Your Own Personality Shine Through

Keep in mind that a blog is meant to be engaging and interesting. This isn’t a white paper that you’re writing. What this means is that your personality should shine through and captivate the audience. This helps you to build your reputation in the field and start to carve out a little niche for yourself where you look like an expert.

Setting Yourself Up for a Successful Career

Blogging isn’t just a fun hobby that you can enjoy in your spare time; it’s also a wonderful marketing tool that can help you to land your dream job in the communications industry. Looking at your blog from another angle – as a marketing tool – can literally transform your career path.

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